Cold email & GTM · By Moonlaunch Studio · Updated October 2026
Smartlead white label: plans, per-client cost, and setup
Disclosure: The “Visit Smartlead” button on this page is an affiliate link. Moonlaunch Studio earns a commission if you sign up or buy through it, at no extra cost to you. Other links on this page aren't affiliate links. Commissions fund this site and can influence which products we choose to cover. They don't change the prices, plan limits, or drawbacks we report, which come from each vendor's own published pages. Read our affiliate disclosure.
Smartlead lets agencies give clients access to the app under the agency's own subdomain, logo, and branding. This guide covers what that includes, which plans support it, what it costs per client, and how Smartlead says to set it up. Everything here comes from Smartlead's pricing page and help center. For contrast, we also summarize Instantly's agency portal from Instantly's own documentation.
Pricing checked October 2026 from the vendor's site; confirm current pricing on their site.
Quick summary
- Plan requirement: Pro or higher. Base doesn't include client workspaces.
- Per-client cost: Smartlead's pricing FAQ lists white labeling as an add-on at $29/month per client workspace. Unlimited Prime includes 3 client workspaces.
- Setup isn't self-serve: Smartlead's help center says white labeling is off by default. You ask chat support to turn it on, give them a subdomain, and add the DNS records they send.
- Marketing claims: Smartlead's white-label page calls it the “#1 white-label cold email platform.” That's the vendor's own claim. We haven't verified it, and it isn't the basis of this guide.
What white labeling includes
According to Smartlead's help center:
- Your domain and branding. Clients reach the app on your subdomain (for example,
app.yourdomain.com) with your logo. Smartlead says the white-label settings are under Profile > Settings > Whitelabel Settings. - Full or restricted client access. You can give clients full access or limited permissions. Smartlead also describes a reply-only mode, and you can hide chosen reply categories (for example, “Not Interested”) from a client.
- Per-client credits. You can set email and lead credit allowances for each client and see each client's total usage.
- Per-client scoping. You assign campaigns and email accounts to a client. Smartlead says that a client who logs in sees only the campaigns and email accounts assigned to them.
- Reselling. Smartlead says you can resell access to white-labeled clients on your own billing cycle. Your own pricing to clients is up to you. Smartlead doesn't bill them.
Which plans include it
| Plan | Monthly billing | Billed annually | Sends / contacts | Client workspaces |
|---|---|---|---|---|
| Base | $39/month | $32/month | 6,000 sends/month, 2,000 contacts | Not included |
| Pro | $94/month | $78/month | 90,000 sends/month, 30,000 contacts | Add-on, $29/month each |
| Unlimited Smart | $174/month | $144/month | 150,000 sends/month, unlimited contacts | Add-on, $29/month each |
| Unlimited Prime | $379/month | $315/month | 500,000 sends/month, unlimited contacts | 3 included (pricing table shows “3+ included”) |
Smartlead says yearly billing saves 17% across all plans. Its pricing page also showed a promotion of 50% off the first month when we checked. Smartlead's help article on white labeling says it's “only available” on Pro and higher.
Cost per client
This is our arithmetic, using monthly-billing plan prices plus the $29/month per-client add-on. Smartlead doesn't say whether the add-on price changes with annual billing, so we haven't assumed it does.
| Clients | Pro ($94 + $29 per client) | Unlimited Smart ($174 + $29 per client) | Unlimited Prime ($379, 3 included) |
|---|---|---|---|
| 1 | $123 | $203 | $379 |
| 3 | $181 | $261 | $379 |
| 5 | $239 | $319 | Not published: Smartlead doesn't list the price for clients beyond the 3 included |
| 10 | $384 | $464 | Not published |
Sending volume often decides the plan before client count does: Pro allows 90,000 sends a month across all clients combined. If your clients together need more, the per-client math on Unlimited Smart or Prime matters more than the add-on price.
Setup steps
From Smartlead's help articles “White Labeling: Steps and Considerations” and “Agency View & Client Access”:
- Confirm your plan. You need Pro or higher.
- Contact chat support. White labeling is off by default, and support enables it on request.
- Choose a subdomain you control the DNS for, such as
app.youragency.com, and send it to support. - Add the DNS records. Support sends a TXT record and a CNAME record. Add them at your DNS host, then confirm with support so they can activate the subdomain.
- Brand it. Upload your logo in the white-label settings. Smartlead links a guide on hosting the image.
- Add each client. Go to Client Access > Add Client, enter the client's details and your company name, choose full or limited permissions, pick any reply categories to hide, and optionally set email and lead credits.
- Assign work. Pick the client in a campaign's General Settings, or use the campaign's menu to allocate it. Assign email accounts under Email Accounts > Management.
How Instantly's agency portal differs
Instantly's help article “Agency White Labeling” describes a similar portal with a different model:
| Aspect | Smartlead | Instantly |
|---|---|---|
| Plans | Pro and higher (from $94/month billed monthly) | Hypergrowth (Outreach plan): $97/month billed monthly, $77.60 billed yearly; and Light Speed: $358/month, $286.30 billed yearly |
| Per-client charge | $29/month per client workspace; 3 included on Unlimited Prime | No per-client price listed. Instantly says there's no set limit on client accounts and clients don't need their own subscription |
| Setup | Through support: you send a subdomain, they send TXT and CNAME records | Self-serve: add a CNAME pointing to agency.itrackly.com in the Agency tab, then upload a logo |
| Limiting a client to their own campaigns | Clients see only the campaigns and email accounts assigned to them | Clients with Campaigns access see every campaign in the workspace. Instantly suggests a separate workspace per client, and each workspace needs its own subscription |
| What clients can access | Full or limited permissions, a reply-only mode, and hidden reply categories | Any of Campaigns (view or edit), Unibox, Analytics, CRM, and Blocklist |
| Invitations | Clients are added under Client Access | Instantly doesn't email invites. You copy the invite link and send it yourself |
| Portals | One white-label subdomain set up with support | One agency portal per workspace |
For a full plan-by-plan comparison of Instantly's sending limits, see Instantly vs lemlist vs Apollo.
Drawbacks of each
Smartlead
May suit: agencies that run many clients' campaigns in one account and want each client to see only their own campaigns, replies, and credits.
Pros
- Clients see only the campaigns and email accounts assigned to them
- Reply-only access and hidden reply categories
- Email and lead credits can be capped per client
- Unlimited Prime includes 3 client workspaces
Cons
- Not available on Base
- $29/month for each client workspace on Pro and Unlimited Smart
- Must be enabled by support, not from settings
- Needs a subdomain you control and two DNS records
- The price for clients beyond Prime's included 3 isn't published
Instantly
May suit: agencies that want a self-serve branded portal and don't need to keep clients apart within one workspace.
Pros
- No per-client charge listed, and no stated cap on client accounts
- Self-serve setup with a single CNAME record
- Access can be set per section (Campaigns, Unibox, Analytics, CRM, Blocklist)
Cons
- Only on Hypergrowth and Light Speed
- Clients can't be limited to specific campaigns inside a workspace
- Separating clients means separate workspaces, each needing its own subscription
- Invite links have to be shared manually
Sources
Checked in October 2026. Confirm current details on the vendors' sites.
- Smartlead pricing and FAQ: https://www.smartlead.ai/pricing
- Smartlead Pricing Plans (help center): https://helpcenter.smartlead.ai/en/articles/439-smartlead-pricing-plans
- How does white labelling work? (help center): https://helpcenter.smartlead.ai/en/articles/80-how-does-white-labelling-work
- White Labeling: Steps and Considerations (help center): https://helpcenter.smartlead.ai/en/articles/221-white-labeling-steps-and-considerations
- Agency View & Client Access (help center): https://helpcenter.smartlead.ai/en/articles/92-agency-view-and-client-access
- Smartlead white-label page: https://www.smartlead.ai/customized-white-labelling
- Instantly, Agency White Labeling (help center): https://help.instantly.ai/en/articles/8678006-agency-white-labeling
- Instantly pricing: https://instantly.ai/pricing